Pop Mart will release the highly anticipated Why So Serious series on Wednesday, October 9, 2025. This circus-themed collection brings together six popular Pop Mart IP characters - The Monsters (Labubu), Crybaby, Dimoo, Hacipupu, Molly, and Twinkle Twinkle - reimagined with dramatic circus performer aesthetics featuring red noses, theatrical masks, and mischievous designs that tell unique stories through each collectible piece.

Product Details and Specifications

1. WHY SO SERIOUS Series - Vinyl Plush Pendant Blind Box (Most Popular Product)

The centerpiece of this release is the Vinyl Plush Pendant Blind Box, featuring circus-inspired characters from six beloved Pop Mart IPs transformed into theatrical performers with mask designs and playful red nose accents.

Key Details:

• Price: $39.99 per blind box / $319.92 for complete set

• Format: 8 normal designs + 2 secrets

• Secrets:

  • Labubu from The Monsters series (1/80 big secret)

  • Twinkle Twinkle (1/40 small secret)

• Theme: Circus performers with masks and red nose details

• Function: Wearable pendants for bags and accessories

The collection captures the essence of circus entertainment with each character embodying "a red nose, a spark of mischief, and courage in disguise," creating a narrative-driven collectible experience.

*Images From TYPA Instagram and Pop Mart official website

2. WHY SO SERIOUS Series - CRYBABY Vinyl Plush Blister Pack

   The CRYBABY variant offers a different format within the same thematic universe, presented in blister pack packaging for collectors who prefer visible character selection.

*Images From Pop Mart official website

3. WHY SO SERIOUS Series - LABUBU Candy Pouch

   A practical accessory that combines storage functionality with collectible design, perfect for carrying halloween candies.

*Images From Pop Mart official website

4. WHY SO SERIOUS SERIES- Mug

   A daily-use collectible that extends the series beyond traditional figurines, incorporating the circus theme into functional drinkware design.

*Images From Pop Mart official website

5. WHY SO SERIOUS SERIES-Pendant Chain Blind Box

   Additional pendant options that complement the main vinyl plush pendant series, offering different chain styles and character presentations.

*Images From Pop Mart official website

6. WHY SO SERIOUS Series - Magnetic Sealing Clip Storage Box Set

   This functional accessory combines collectible appeal with practical storage solutions, featuring magnetic sealing mechanisms and series-themed artwork.

*Images From Pop Mart official website

Purchase Information and Availability

Release Date: Thursday, October 9, 2025

Sales Channels: Pop Mart official website & Amazon(Pop Mart official store)

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