The first big leak of this holiday season Halloween is here—and it's already stirring the Pop Mart collector community.

Pop Mart's Halloween lineup for 2025 is rumored under the theme "WHY SO SERIOUS", and this is the first time Pop Mart is doing a multi-IP vinyl plush blind box in Halloween theme. With early interest surging across the TYPA App and collector communities worldwide, this series is on track to sell out the moment it drops.

🚨 Leak Overview

Series Theme: WHY SO SERIOUS

• Type: Vinyl Plush Keychain Blind Box

• IP Included: Dimoo, Labubu, Hacipupu, Molly, Crybaby, Twinkle Twinkle

• Estimated Release Date: September 11, 2025 (North American time)

• Configuration: 10+2 new blind box format

• Secrets:

  • Small Secret – Labubu (1:40)

  • Big Secret – Twinkle Twinkle (1:80)

🎭 A very unique Pop Mart halloween series

This isn't just another seasonal refresh. The set celebrates a multi-IP Halloween crossover, with designs mixing cute and creepy aesthetics that could redefine how Pop Mart approaches themed collections. Here's what makes it special:

🔴 Red Nose Innovation – A brand new mold featuring a squeezable nose tip that collectors can actually interact with. Think of it as Pop Mart's answer to stress toys, but infinitely more collectible.

🤡 Clown Styling Revolution – Each character gets a darker, more playful twist that maintains their signature charm while embracing spooky season. Early concept art suggests Pop Mart is looking at characters that are simultaneously adorable and slightly unsettling—the perfect Halloween vibe.

⭐ Big Secret Debut – Twinkle Twinkle, which debuted earlier this year, makes its first appearance as a full vinyl star figure. This could be a game-changer for collectors who've been tracking this emerging IP.

👹 Hidden Labubu Return – The community's beloved goblin makes a stealth comeback in what insiders are calling his most "menacing yet adorable" form to date.

📸 Leaked Images Hit Social Media

Images already circulating online show conceptual sketch materials rather than production photos. These early-stage drawings reveal:

• Character silhouettes in clown makeup with signature red noses

• Rough proportions for the new squeezable nose mold technology

• Preliminary color palettes mixing traditional Halloween oranges and purples with each IP's signature colors

• Shadow outlines of what appear to be the secret figures

Important Note: The leaked images are art sketches, which should be treated as works-in-progress as noted in the original image. Final production may vary significantly.

*Leaked Image from Chinese Social Media RedNote

🎬 Pop Mart Official Teaser Confirms the Hype

Right in the middle of the leak cycle, Pop Mart's official Instagram dropped a cryptic teaser video—confirming the "WHY SO Serious" title with haunting carnival music and quick flashes of clown-themed character artwork. The 10-second clip has already racked up hundreds of thousands of views and thousands of comments from collectors speculating about ratios and character designs.

Expect a longer reveal trailer within the next two weeks, likely showcasing packaging design and giving us our first official look at the full lineup.

*Screenshots from Pop Mart official Instagram teaser video

🎃 Will There Be a 2024 "Happy Halloween" Restock?

Collectors are also buzzing about a potential question: Could Pop Mart restock last year's Halloween series alongside this new launch?

The 2024 "Happy Halloween Party" Labubu series, which originally released on September 13, 2024, is still commanding premium prices on secondary markets. Some collectors have seen individual figures selling for 3-4x retail price.

Strategic Restock Logic: Pop Mart has occasionally reopened production on seasonal favorites when demand surges. With Halloween 2025 approaching and the community more obsessed with seasonal collectibles than ever, a timed restock around early September would:

• Satisfy pent-up demand from new collectors who missed the original drop

• Create a "Halloween collection moment" that drives traffic to both old and new releases

• Give Pop Mart maximum seasonal revenue before the competition heats up

Bottom Line: While nothing is confirmed, don't be surprised if we see both series available simultaneously for a limited window.

📲 Already Live on TYPA App

“The new WHY SO SERIOUS Collection is already listed in the TYPA App. The Halloween Party Sitting Pumpkin vinyl plush pendant has a huge number of subscribers—and the numbers don’t lie. Interest is skyrocketing as users subscribe, track, and prepare for the drop window.

Whether you're aiming to collect or flip, getting ahead of the crowd starts with TYPA.

🛎️ Turn on your TYPA notifications for so you’re first in line when it hits.

🎯 TYPA's Take: This Could Be Pop Mart's Biggest Halloween Yet

Every piece of intel we're tracking suggests "WHY SO SERIOUS" will be a landmark release. The multi-IP approach, combined with interactive elements like the squeezable nose and the debut of vinyl Twinkle Twinkle, crybaby , positions this as more than just seasonal merchandise—it's Pop Mart testing the boundaries of what a blind box series can be.

With Labubu and Crybaby's explosive mainstream popularity and Halloween being peak impulse-buy season, this series has all the ingredients for an instant sellout

🔔 Stay Ahead of the Drop

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✅ Real-time restock alerts

✅ Drop notifications with exact timing

✅ Price tracking and secondary market intel

✅ Community insights from the most connected collectors

Enable push notifications in the TYPA App to catch the "WHY SO SERIOUS" series the moment it goes live.

Because in the world of Pop Mart collecting, being first isn't just an advantage—it's everything.

👉 Download the TYPA App today to secure every Pop Mart Labubu release, from leaks to restocks, with real-time tracking and collector-first notifications.

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